E-book
Power marketing, selling, and pricing [electronic resource] : a business guide for wedding and portrait photographers / Mitche Graf.
From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method--a systematic, proactive approach that takes advantage of the best possible resources available--photographers will learn how to understand their customers, identify their hook, and establish program goals and obje.
Record details
- ISBN: 9781608951192 (electronic bk.)
- ISBN: 1608951197 (electronic bk.)
- ISBN: 9781608951345 (electronic bk.)
- ISBN: 1608951340 (electronic bk.)
- Physical Description: 1 online resource (143 p.) : col. ill.
- Edition: 2nd ed.
- Publisher: Buffalo, NY : Amherst Media, c2009.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Front Cover; Dedication & Copyright; Table of Contents; Introduction; Motivations; About the Power Corners; Power Corner: John Hartman; 1. The Wonderful World of Power Marketing; Power Corner: Michael Redford; 2. Developing Your Marketing Strategy; Power Corner: Don MacGregor; 3. Positioning for Profit; 4. The Ten Categories of Power Marketing; Power Corner: Charles Lewis; 5. Creating Value -- Real or Perceived; Power Corner: Rick and Deborah Ferro; 6. Image is Everything; Power Corner: Jeff and Kathleen Hawkins; 7. Special Report! Mitche's Twelve-Step Marketing Program; Power Corner: Skip Cohen. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Genre: | Electronic books. |
